National Logo Redesign- eBay

 eBay recently redesigned its logo. They went from an overlapping and jumbled, non-uniform stroke sans serif text to a uniform sans serif text with the letters touching but in a straight line. The colors stayed basically the same except the red and blue are slightly different than before.

Old Logo (Source: http://www.theverge.com/2012/9/13/3326716/ebay-logo-redesign)

New Logo (Source: http://www.theverge.com/2012/9/13/3326716/ebay-logo-redesign)

eBay's reason for the redesign was "The changes we’re making reflect the new eBay and our evolution as a marketplace that connects the world to the things they need and love." The changes they are talking about are making eBay have a better shopping experience and what they call the "New eBay." The logo change was one of the first of many changes they are making according to their website.

They implemented this new logo on their website October 10, 2012.

Personally, I like the new logo better than the old one. It seems more modern and clean. One thing I would change about it tho is I would have kept the colors the same as the old logo.


Sources: http://www.theverge.com/2012/9/13/3326716/ebay-logo-redesign
http://www.ebay.com/new