Lawsuit Summary: Apple

Apple recently sued a Polish grocery store, A.pl, for copyright infringement of their logo and because they have a similar name. Apple has sued many companies for similar things. Apple wants A.pl to change their logo.

I think this case is really silly, since they don't even sell the same type of product and the logo/name aren't really the same.

Here is the logo for A.pl:

Source: http://www.webpronews.com/apple-sues-online-grocery-store-over-its-logo-2012-09

And of course here is Apple's logo: 

Photo taken by me

Final Project - Thumbnails & Dummy

I recently got engaged, so I decided to make a save the date for my final project. I might actually use this design when we actually decide on a date for the wedding.

It is just going to look like a simple folded invitation card, but on when opened a circle will fold out from the middle. Closed the card will be 5 x 3.5 inches, and when opened it will be 10 x 3.5 inches with the circle being 6 inches in diameter. It will have to be die-cut to achieve this and I'm considering having rounded corners on the right side as well.

Thumbnails

 The front will have a partial dark green circle on the left edge and perhaps a light grey and white damask pattern as a background for the text. The inside will have either a duotone or greyscale photo in the circle and writing to the left and right. The back will also either have a duotone or greyscale photo.

Dummy Closed

Dummy Opened

Magazine and Billboard Final

Well, my magazine ad ended up containing a vector image, 2 full color rasters, and a Microsoft tag that I customized in Illustrator.  My billboard ad contains the same except for the tag.

Final Magazine Ad

Final Billboard

Copyright statement: Large smile photo downloaded from iStock photo. Colgate photo taken by me, Erin Brisbin. Vector hearts created by me. Microsoft tag downloaded from Microsoft and customized by me.

Everyday Design

Well, I'm going to start off with a design I see everyday, the Ron's Supermarket logo. It's not my favorite design, but I don't think it's bad either. The target audience is very wide, people that live in/buy groceries in southeast Kansas. The main colors of red and blue give it an All-American feel and the oval graphic describes what the store mainly sells: food. The two fonts in the logo are simple sans serif fonts and the main focus (Ron's) is a laid back almost hand written capitalized font. The process to create this logo would be to design it in a software like Illustrator or InDesign.

Source: http://www.ronssupermarket.com/ 

The Collegio logo or header is also something I see often. The target audience is PSU students, PSU Alumni, and Pittsburg area residents. The colors are very straight forward: red and black. I feel that logo is effective and the call to action is to pick up the newspaper and read it. The font choice is a serif font.

Source: http://psucollegio.com/ 

This one is a can of Monster Energy drink (Zero Ultra)  that I thought was interesting. The can itself is a flat white, but the silver designs on it are raised. The Monster logo is displayed prominently on the front. The target audience is younger people who need a low calorie/low carb energy drink. I'm guessing something like this would be designed in Illustrator.

Photo taken by me

This one is a flavor mix bag of Frito Lay chips. I think the color choices are really loud and the packaging is advertising something else so it is distracting from what the product inside is. There are quite a few fonts on this because of all the different products inside. The target audience is children or perhaps teenagers. This packaging would probably be created in Illustrator or InDesign and then printed onto plastic.

Photo taken by me

Microsoft Tags

A Microsoft tag is similar to a QR code. They are a 2D bar code that can be scanned using an application on a smart phone.

There is free reporting that lets you know how well a campaign is going. It uses engagement and ROI metrics.

To generate a tag you have to set up a Microsoft account.

Reasons to use tags are:

• They are free
• It connects print to web
• The design is more flexible than QR codes
• Free and easy to track  

Source:
http://tag.microsoft.com/what-is-tag/home.aspx

Magazine and Billboard Ad Thumbs and Roughs

The purpose of this assignment is to create an advertisement for a magazine and a billboard. I decided to make an ad for Cosmopolitan magazine. Their ad specs for a full page advertisement is:
Bleed: 8.25 x 11.125, Trim: 8 x 10.874, Live/Non-bleed: 7.5 x 10.375. The price for an full color ad is $244,100. 

I will be doing a toothpaste ad directed (target audience) toward women around the ages 20-35 that read Cosmopolitan magazine. The call to action of my ad will to be to scan the Microsoft tag.

Magazine Thumbnails

Add caption

The size of the billboard for Lamar Graphics is:
Live area document size: 10.412 ft. x 22.662 ft
Overall document size: 10.644 ft. x 22.894 ft.
Finished document size: 10.542 ft. x 22.792ft.
The document is to be built at 18 pixels per inch with a resolution of 216.

Billboard Thumbnails

Billboard Rough

Source: http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=4249741&category_id=27809&category_code=rate