Everyday Design

Well, I'm going to start off with a design I see everyday, the Ron's Supermarket logo. It's not my favorite design, but I don't think it's bad either. The target audience is very wide, people that live in/buy groceries in southeast Kansas. The main colors of red and blue give it an All-American feel and the oval graphic describes what the store mainly sells: food. The two fonts in the logo are simple sans serif fonts and the main focus (Ron's) is a laid back almost hand written capitalized font. The process to create this logo would be to design it in a software like Illustrator or InDesign.

Source: http://www.ronssupermarket.com/ 

The Collegio logo or header is also something I see often. The target audience is PSU students, PSU Alumni, and Pittsburg area residents. The colors are very straight forward: red and black. I feel that logo is effective and the call to action is to pick up the newspaper and read it. The font choice is a serif font.

Source: http://psucollegio.com/ 

This one is a can of Monster Energy drink (Zero Ultra)  that I thought was interesting. The can itself is a flat white, but the silver designs on it are raised. The Monster logo is displayed prominently on the front. The target audience is younger people who need a low calorie/low carb energy drink. I'm guessing something like this would be designed in Illustrator.

Photo taken by me

This one is a flavor mix bag of Frito Lay chips. I think the color choices are really loud and the packaging is advertising something else so it is distracting from what the product inside is. There are quite a few fonts on this because of all the different products inside. The target audience is children or perhaps teenagers. This packaging would probably be created in Illustrator or InDesign and then printed onto plastic.

Photo taken by me