Thursday, November 1, 2012

Magazine and Billboard Ad Thumbs and Roughs

The purpose of this assignment is to create an advertisement for a magazine and a billboard. I decided to make an ad for Cosmopolitan magazine. Their ad specs for a full page advertisement is:
Bleed: 8.25 x 11.125, Trim: 8 x 10.874, Live/Non-bleed: 7.5 x 10.375. The price for an full color ad is $244,100. 

I will be doing a toothpaste ad directed (target audience) toward women around the ages 20-35 that read Cosmopolitan magazine. The call to action of my ad will to be to scan the Microsoft tag.

Magazine Thumbnails
Add caption


The size of the billboard for Lamar Graphics is:
Live area document size: 10.412 ft. x 22.662 ft
Overall document size: 10.644 ft. x 22.894 ft.
Finished document size: 10.542 ft. x 22.792ft.
The document is to be built at 18 pixels per inch with a resolution of 216.


Billboard Thumbnails

Billboard Rough

Source: http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=4249741&category_id=27809&category_code=rate

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